Aesop - Pursuits of Passion

ABOUT

A king amongst projects, I led the animation of Aesop’s Gift Kits campaign “Pursuits of Passion”. This included social media animations for their half a million instagram followers, an interactive online roll-out consisting of unique animations for each gift kit, and numerous gifs. Aesop Chief Executive Officer Michael O’Keefe described it as the company’s best campaign launched to date.